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saudi arabia

Swiss Tourism Innovation Bootcamp

The project offers a practice-oriented training programme for the Saudi Tourism Authority, designed to develop strategic competencies in sustainable tourism. It imparts Swiss best practices in tourism management, education systems, and the promotion of regional and national destinations. Through expert input, workshops, and practical success models, the programme supports professionals and executives in advancing the Saudi Arabian tourism sector.

Facts & Figures

  • Goal

    Development and delivery of a practical, tailor-made training programme for the Saudi Tourism Authority, aimed at building strategic competencies in sustainable tourism development.

  • Period

    2026

  • Partner

    Saudi Tourism Authority

  • SHL services
    • Design and implementation of an intensive professional development programme for specialists and executives in the Saudi Arabian tourism sector
    • Transfer of Swiss best practices in tourism management, education systems, and the promotion of regional and national destinations
    • Expert input and workshops
    • Integration of practical Swiss success models in topics such as Alpine culinary tourism, sports tourism, regional tourism promotion, and guest experience management